Built around click-through rate on Rightmove

A roof inspection workflow built around estate agents

Monthly retainer or per-listing, vendor-funded option available.. That's the commercial shape of roof inspection for estate agents, and it's the reason it slots into a marketing or ops budget without repeat re-approval.

KPI: click-through rate on Rightmove
Buying cycle: Typically 1–2 valuation cycles

roof inspection for estate agents — rooftops of a south-Liverpool suburb from above

Overview

Why estate agents book this workflow

pre-marketing survey imagery for period stock with unclear roof condition is the deliverable most estate agents run first, with low-altitude grid flights at 20–40m AGL with macro-zoom stills underpinning the workflow.

KPIs this moves

Numbers estate agents report against

click-through rate on Rightmove
time-on-market for premium instructions
instruction win-rate at valuation stage

FAQs

Estate agents — questions we hear

How fast can you cover a rush instruction?

Instructions taken before 10am are typically shot the next working day with delivery inside 48 hours.

What compliance do you handle?

GDPR-compliant image handling with signed vendor consent stored per property.

Do you charge per-listing or by retainer?

Both models run. High-volume branches usually settle on a fixed monthly retainer with an included aerial allowance; smaller offices book per-listing at a flat rate.

How is roof inspection priced for estate agents?

Monthly retainer or per-listing, vendor-funded option available. Fixed-price quote returned the same working day once the brief lands.

We already use a photographer — why switch?

Most branch switches happen when the current supplier can't reliably deliver dusk, aerial and interiors under one booking. The pack here is priced so vendor-funded upgrades cover it.

What changes

The estate agent workflow, in practice

consistent framing rules so a five-lister branch outputs one visual voice

rolling weekly slot billed monthly per branch

one supplier across sales, lettings, and new-build launches

aerial add-on that costs less than a single premium listing upgrade

48-hour turnaround so Thursday launches always hit the portal window

Sectors covered

Recent estate agent briefs by sector

independent south-Liverpool branches
Wirral coastal specialists
Cheshire country-house agents
new-build launch teams

What normally goes wrong

Patterns we see across estate agents

1premium listings priced high with imagery that doesn't justify the ask
2inconsistent visual quality between listers in the same branch
3dusk windows that keep slipping because the shoot wasn't booked around sunset
4vendor pushback when Rightmove clicks stall in the first 72 hours
5sales stock and lettings stock competing for the same photographer diary

Commercials

How the estate agent engagement is priced and scoped

Billing: Monthly retainer or per-listing, vendor-funded option available.
Buying cycle: Typically 1–2 valuation cycles — decision moves fast once a lister sees the difference on a live comparable.
Decision maker: Branch manager or lister
Compliance: GDPR-compliant image handling with signed vendor consent stored per property.
Deliverable: annotated photo report identifying defects, slipped slates and flashing issues
Method: low-altitude grid flights at 20–40m AGL with macro-zoom stills

Objections we hear

What estate agents usually ask before signing off

We already use a photographer — why switch?

Most branch switches happen when the current supplier can't reliably deliver dusk, aerial and interiors under one booking. The pack here is priced so vendor-funded upgrades cover it.

Do you charge per-listing or by retainer?

Both models run. High-volume branches usually settle on a fixed monthly retainer with an included aerial allowance; smaller offices book per-listing at a flat rate.

Can vendors be invoiced directly?

Yes — vendor-funded billing is normal. The invoice is raised in the vendor's name on completion so the branch never carries the cost.

How fast can you cover a rush instruction?

Instructions taken before 10am are typically shot the next working day with delivery inside 48 hours.

Next step

Move the number that matters

Estate agents briefing roof inspection typically settle on a workflow with three parts: 48-hour turnaround so Thursday launches always hit the portal window, rolling weekly slot billed monthly per branch, and vendor-funded invoicing where the vendor pays for the premium pack. Send the brief and expect a scoped quote the same day.

click-through rate on Rightmove is the metric this workflow is built around.

Talk to Dan